Moscow International Automobile Salon (MIAS) started at 2006 and has been implemented in every two years. MIAS is one of the biggest automobile exhibitions in Europe. In 2010, the Salon will be held from August 25 to September 05 at the most equipped Crocus exhibition center in Moscow.
The MIAS 2010 hosts about one thousand car manufaturers and automobile related companies from 30 countries.
In the Salon, Hankook Tire proudly presents two new winter tires specifically designed to withstand the special forces of wet and icy roads and harsh climate regions.
The new Winter i*Pike LT is Hankook Tire’s latest offering for vans and light trucks and ensures traction and control on snow and ice-covered roads. The Winter i*cept evo provides safe winter driving for passenger cars thanks to its dual function asymmetric tread design combining optimized dry, wet and snow performance.
Also, Hankook Tire installed a large advertising panel near the exhibition booth.
During the past five years Hankook Tire has managed to triple its sales volume within Russia & the Commonwealth of Independent States, selling a total of 1.3 million units in 2009. Enlivened by such unparalleled growth rates, Hankook Tire has made ambitious plans. Hankook Tire intends to gain a market share of seven percent until the year 2014, thus once again doubling its sales. To reach this goal Hankook Tire has already started to expand its local dealer network, which will count a total of 29 cities by the end of 2010 in Russia alone.