Dubai Motor Show is one of the Middle East’s largest automotive exhibitions, which is held every two years. At show in 2009, more than 200 companies in 23 countries participated. Hankook Tire displayed ‘Ventus ME01’ and ‘Optimo ME02’. These are new products which are developed focusing on the market of Middle East. Hankook Tire also displayed products that demonstrate Kontrol Technology, its philosophy and set of proprietary innovations. Hankook Tire is trying to strengthen brand awareness and customer trust by participating in the Dubai Motor Show with items that reflect quality and technology of a leading global tire company.