Essen Motor Show is the largest tuning/aftermarket exhibit in Europe. At 2009 Essen Motor Show, Hankook Tire displayed high-powered vehicles including the all-wheel drive Porsche Turbo from Jürgen Alzen Motorsport, RUF Automobile’s eRUF Coupe, and the Lamborghini Murciélago LP 710 Christian Audigier Edition. Each of these luxury vehicles was equipped with Hankook Tire’s Ventus line tires. In addition, as a principal sponsor for the tuning campaign, TUNE IT! SAFE!, which is an initiative for safe and professional tuning, Hankook Tire’s Ventus S1 Evo was equipped to the official 2010 TUNE IT! SAFE! model vehicle, a BMW 123 D coupe, upgraded by AC Schnitzer, with a police design.