Auto China is the country’s largest automotive trade fair where prominent global automakers gather to introduce their latest products. The venue of the annual exhibition alternates between the cities of Beijing and Shanghai. At this year’s show, Hankook Tire presented 'Kontrol Technology,' the company’s philosophy and approach to innovation. Visitors were given a closer look into 'Kontrol Technology' through videos and simulations. The company also staged the ‘Hankook Tire Environmental Tree’ event and introduced the eco-friendly product, ‘enfren.’