The Bangkok International Motor Show, the second largest automotive trade fair in Asia, took place from March 26 to April 6 at the Bangkok International Trade & Exhibition Center. The 11-day event attracted some 1.6 million visitors. Hankook Tire took part in the event to strengthen its presence in the ASEAN market. The company carried out a wide range of promotional activities targeting regional dealers and the general public. Hankook also drew a positive response for a conference organized for dealers from nearby ASEAN countries.