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Title 10/23/2013 - Hankook Tire Announces Plans for 2013 SEMA Show
Date 10/29/2013 Count 6748

Hankook Tire Announces Plans for 2013 SEMA Show

Launching four new tires, showcasing latest innovation and a concept tire, highlighting motorsports activities, and engaging attendees in booth #43101


Wayne, NJ - October 23, 2013 - Building off the momentum gained from its successful year, including recently announced plans to construct a state-of-the-art manufacturing facility in Clarksville, Tennesse, Hankook Tire America Corp. sprints into the 2013 SEMA Show in Las Vegas from November 5 - November 8, 2013. Hankook Tire, one of the fastest growing tire companies in the world, will be showcasing four new products (two Passenger Car and two Light Truck patterns), highlighting the innovative Hankook iFlex concept tire, and previewing 2014 motorsports plans among other activities to educate and engage attendees. Hankook will also be holding an official press conference at its booth (#43101) on Wednesday, November 6th at 3:00 p.m.

"Hankook Tire is dedicated to being a leader in advanced technology, innovation, R&D, quality products and industry relationships, and we are excited to have all of these elements available for those attending the 2013 SEMA Show," said Mr. Byeong Jin Lee, President, Hankook Tire America Corp. "In the past year we have continued to gain significant market traction in North America and, specifically, the U.S., as evidenced by our plans to build a new manufacturing facility in Tennessee, multiple new OE agreements with major manufacturers such as Mercedes-Benz, BMW, Nissan, Toyota, and Honda, the launch of our Ventus S1 noble2 Ultra-High Performance All-Season tire, and continued marketing and sponsorship efforts. We will continue to innovate and focus on providing both our customers and consumers with the highest quality tires and service."

"Hankook Tire is dedicated to being a leader in advanced technology, innovation, R&D, quality products and industry relationships, and we are excited to have all of these elements available for those attending the 2013 SEMA Show," said Mr. Byeong Jin Lee, President, Hankook Tire America Corp. "In the past year we have continued to gain significant market traction in North America and, specifically, the U.S., as evidenced by our plans to build a new manufacturing facility in Tennessee, multiple new OE agreements with major manufacturers such as Mercedes-Benz, BMW, Nissan, Toyota, and Honda, the launch of our Ventus S1 noble2 Ultra-High Performance All-Season tire, and continued marketing and sponsorship efforts. We will continue to innovate and focus on providing both our customers and consumers with the highest quality tires and service."

Hankook Tire will also be hosting the winner of its recently completed 'Vegas Like a Champion' Facebook sweepstakes, part of its larger effort to connect with customers on social media. The campaign gave entrants the opportunity to 'like' the Hankook Facebook page to enter and also upload entrant generated Hankook-branded images for additional entry opportunities. The winner will be attending the show as Hankook's guest and will have an all-access pass to the show and behind-the-scenes Hankook activity. For more information on Hankook's social media initiatives, please visit the Hankook USA Facebook page at www.facebook.com/HankookUSA or follow @HankookUSA on Twitter.

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are better for consumers and the environment.  Headquartered in Wayne, N.J., Hankook Tire America Corp. markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires in the United States.

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