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Title 08/08/2013 - Hankook Tire's Concept Tire "eMembrane" Honored with the Red Dot Design Award 2013
Date 08/13/2013 Count 5072

Hankook Tire's Concept Tire "eMembrane" Honored with the Red Dot Design Award 2013


  • Hankook Tire's concept tire, eMembrane, earns the honor with the Red Dot Award 2013 in concept design category
  • Award-winning eMembrane reflects the company's sophisticated, future-oriented tire design competences

August 8th, 2013 (Seoul, Korea) - Hankook Tire, the leading and one of the fastest growing tire companies in the world, today proudly announced that its concept tire eMembrane, produced in collaboration with University of Cincinnati, was rewarded the Winner Labelfrom the Red Dot Award 2013 for concept design.

Hankook Tire’s eMembrane represents a solid result of the company’s continued efforts and investment in developing forward-looking tire designs and concepts. With its eco-friendly as well as state-of-the-art dynamic features installed, eMembrane demonstrates the new innovative tire concept and applies distinguished performance features that reflect imaginable future driving environment.

Award-winning eMembrane, designed in Smart-Hybrid concept, is a multi-use tire for both performance and regular city driving. Mainly targeted at young drivers, so-called Generation Y, characterized as adventurous, unique and highly prone to leisure activities, one particular distinguished feature of eMembrane is its capability of transforming tire profile through internal structure changes in accordance with different driving conditions. As such, eMembrane can implement contrasting roles of both being ‘eco-friendly’ and driving with ‘dynamic’ performance.

eMembrane’s tread design also adds to its innovativeness. For instance, when driving at high-speeds, the tire’s tread center extends to generate maximum ground friction through wider ground contact area, which maximizes grip power to execute dynamic cornering and performance driving. On the other hand, when driving at low-speeds, the tread is designed to produce minimal road contact area and ground friction, whereby the tire’s fuel efficiency is enhanced by reducing rolling resistance. Furthermore, in order to make it easier to signal the changes in eMembrane’s driving modes, an LED system is equipped in the tire’s sidewall for operation alarm.

“Such a proud reward from the internationally high-profile Red Dot Award is a clear manifestation that reveals Hankook Tire’s ceaseless efforts to stay at the forefront in developing future-oriented tire concepts and designs,” said Mr. Seung Hwa Suh, Vice Chairman & CEO of Hankook Tire. Mr. Suh added, “Taking on this momentous point, Hankook Tire will continue to invest in building our innovative tire concept and design competences by which we will strengthen our contribution to advancement in driving for our customers around the world.”

Coupled with the latest honor of receiving the 2013 iF Concept Design Award in last May, the recognition from Red Dot Design Award 2013 is another major achievement earned for eMembrane. Double award-winning eMembrane, recognized by two of the top international design competitions, demonstrates the company’s high innovative design competence.

[List of Major Design Awards]

Award

Product

2013 Red Dot Design Award (Germany)

eMembrane (concept tire)

2013 iF Concept Design Award (Germany)

eMembrane (concept tire)

2013 iF Design Award (Germany)

Ventus S1 evo2 Motion Graphic Brochure
and Eco Motion Graphic Brochure

2012 iF Design Award (Germany)

Ventus S1 evo2 Motion Graphic Brochure

2012 iF Design Award (Germany)

Eco Motion Graphic Brochure

2012 Good Design Award (US)

Winter i*cept evo

2011 iF Design Award (Germany)

Ventus S1 evo2

2010 iF Design Award (Germany)

Hankook Tire Calendar

2010 iF Design Award (Germany)

Tire Production Motion Graphic

2010 Red Dot Design Award (Germany)

Winter i*cept evo

2009 iF Design Award (Germany)

Optimo 4S

2009 iF Design Award (Germany)

Efren

2001 Red Dot Design Award (Germany)

Ventus K102

2001 Red Dot Design Award (Germany)

Ventus Prime

[The Red Dot Design Award]
Established in 1955, the Red Dot Design Award is among the most international and highly regarded design competitions in the world along with the iF Design Awards and the International Design Excellence Awards (IDEA). Held annually, the Red Dot Design Award is divided into three major categories: product design, communication design, and concept design. The concept design was opened in 2005, and its judging criteria include degree of innovation, aesthetic quality, functionality, and ecological compatibility. In 2013, the competition for concept design was particularly fierce with 4,394 entry submissions from 57 participating countries worldwide.


About Hankook Tire Co., Ltd

Hankook Tire (Vice Chairman & CEO: Seung Hwa Suh) is the leading and one of the fastest growing tire companies in the world. As a tire manufacturer dedicated to contribute to advancement in driving, Hankook Tire intensively invests in research and development via five R&D centers around the world. Applying the newest innovative technologies and solutions, it produces superior quality and high performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsports at its seven manufacturing facilities in four different countries. Hankook Tire currently employs approximately 20,000 people around the world, and its products are available worldwide in over 180 countries.

For more information, please visit Hankook Tire’s global web site at www.hankooktire.com.



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