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Title 12/13/2012 - Hankook Appoints New President of Hankook Tire America Corp.
Date 02/13/2013 Count 4218

Hankook Appoints New President of Hankook Tire America Corp.


  • Byeong Jin Lee to Direct Hankook Operations in the Americas
  • Soo Il Lee to assume position of President and COO at Hankook's China Regional Headquarters

WAYNE, N.J. December 13, 2012 - Hankook Tire, the seventh-largest and one of the fastest growing tire companies in the world, today announced that it has appointed Byeong Jin Lee as its new President of Hankook Tire America Corp., effective January 1st, 2013. In addition to his duties as Hankook Tire America President, Mr. Lee will also function as COO for the company's business operations throughout the Americas including growth and marketing strategies for the United States, Canada, Mexico, Central and South America.

Mr. Byeong Jin Lee will be replacing Mr. Soo Il Lee who will assume the position of President and COO at Hankook's China regional Headquarters after spending the past three years as President of Hankook Tire America and COO for Hankook business units in the Americas. During Mr. Lee's tenure, Hankook Tire America has enjoyed positive sales and market share growth, highlighted by reaching $1 Billion in U.S. market sales for 2011, the first time in the company's thirty year history in the United States.

Mr. Byeong Jin Lee has most recently served as President and COO at Hankook's China Regional Headquarters.

"My time at Hankook Tire America has been one of the most rewarding during my twenty five years with Hankook Tire" said Mr. Soo Il Lee. "I would like to express my sincere gratitude to our employees and customers for their hard work and dedication to the Hankook brand. The growth that we have been able to achieve in the Americas is a testament to that dedication and a key component of our continued efforts to make Hankook Tire one of the top tire manufacturers in the industry."

Additionally, Hankook Tire has named Mr. Jeong Ho Park as Senior Vice President of Marketing at Hankook Tire America Headquarters. Mr. Park will begin on January 1st, 2013.


About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are safer for consumers and the environment. Headquartered in Wayne, N.J., Hankook Tire markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires in the United States.

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