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Title 01/11/2012 - Hankook's enfren eco Tire Achieves Top Energy Efficiency Grade in Korea and Japan
Date 01/11/2012 Count 7040

Hankook's enfren eco Tire Achieves
Top Energy Efficiency Grade in Korea and Japan



  • First to receive highest possible grade for Energy Efficiency Grading System for Tires in Korea
  • First imported tire in Japan to receive the highest AAA mark in the Labeling System for Fuel Efficient Tires

Wayne, NJ, January 11, 2012 - Hankook Tire, the seventh-largest and one of the fastest growing tire companies in the world, announced today that its enfren eco Eco-Friendly All-Season Performance tire has received the highest rating certified by the Korea Energy Management Corporation (KEMCO) for Energy Efficiency Grade for Tires (based on its rolling resistance)-the first-ever achievement for any tire in Korea.

The enfren eco, officially launched in the U.S. last November at the 2011 SEMA show, was designed specifically for fuel efficient and hybrid vehicles and features a high silica rubber tread compound which lowers rolling resistance, increases wet and dry handling and helps to improve fuel economy. It will be available in the U.S. in eight sizes- 185/65R15H, 195/60R15H, 195/65R15H, 215/60R16H, 205/55R16H, 195/55R16V, 215/45R17V and 205/65R16H by Q2 2012.

Hankook's enfren eco also set a new standard in Japan for environmentally-friendly tires by receiving the highest mark, AAA (by rolling resistance) possible under the labeling system measuring the fuel efficiency of tires-a feat no other international brand in the market had previously achieved.

"Our latest advancement, the enfren eco, further demonstrates our commitment to investing in R&D to develop quality, fuel-efficient tires based on our leading technology," said said Mr. Soo Il Lee, President, Hankook Tire America Corp. "The enfren eco has clearly exceeded rigorous energy efficiency testing and measurement standards in developed markets around the world and we are pleased to offer this eco-friendly product to dealers and consumers here in the U.S. so they can also experience the benefits first-hand. "

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are better for consumers and the environment. Headquartered in Wayne, N.J., Hankook Tire America Corp. markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States.

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