Another Milestone for Hankook Tire: Original Fitment on New BMW 1 Series.
Hankook Adds Another Global Premium Brand To Its Original Equipment Portfolio
Wayne, N.J., December 2, 2011 - Hankook Tire, the seventh-largest and one of the fastest growing tire companies in world, today announced its partnership with BMW as an original equipment tire supplier for the new BMW 1 Series. The new 1 Series will be fitted with Hankook's ultra-high-performance Ventus Prime² tire. The Ventus Prime² has already been successfully used as original equipment on BMW's sister brand.
"We are very excited about adding another luxury automotive line to our portfolio of original equipment brands", said Soo Il Lee, President of Hankook Tire America Corp. "This new agreement with one of the world's best known luxury brands is a testament to Hankook's product quality and brand recognition and will help our growth globally."
This new original equipment fitment adds to the number of fitments Hankook has with leading global manufactures on vehicles such as the Lincoln MKT, Ford F-150 and Explorer, the Chevrolet Equinox, the GMC Terrain, the Volkswagen Passat, the Hyundai Sonata, the Kia Opitma and many more.
Image- Hankook Ventus Prime² tire
About Hankook Tire America Corp.
Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are better for consumers and the environment. Headquartered in Wayne, N.J., Hankook Tire America Corp. markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States.