Hankook Launches New Eco-Friendly Low Rolling Resistance Tire At The 2011 SEMA Show
New enfren eco All-Season Performance Tire to provide consumers with advanced technology and improved fuel economy
Las Vegas, N.V., November 1, 2011 - With fuel costs on the rise and concerns about the environment a popular topic, Hankook Tire America Corp. announced the launch of its new enfren eco, Eco-Friendly All-Season Performance tire, today during a press conference at the 2011 SEMA show in Las Vegas, Nevada.
The new enfren eco was specifically designed for fuel efficient and hybrid vehicles and offers consumers an energy saving, low rolling resistance replacement tire with all-season performance.
To maximize enfren eco's fuel economy Hankook engineers used a High Silica rubber tread compound that not only lowers the tire's rolling resistance, but also provides improved wet braking and dry handling performance. The enfren eco's leaf-shaped tread block design reflects its eco-friendly concept while at the same time improving fuel economy while driving. A solid center rib allows for better steering and feel as well as lower rolling resistance.
"Rising fuel costs and a heightened interest in the preservation of our environment are rapidly becoming more important to consumers," said Soo Il Lee, President, Hankook Tire America Corp. "Our new enfren eco will give consumers a choice when it comes to replacement tires that focus on improved vehicle fuel economy and the environment."
Hankook Tire launched the first generation of enfren in 2008 in the Korean domestic market. This was followed by the launch of enfren in Australia and Japan in 2009 and China in 2010. The all new enfren eco, which offers an 18% reduction in rolling resistance over its predecessor, will launch first in the United States, with introductions in other markets to follow.
The enfren eco will be available to consumers in five sizes beginning in the first quarter of 2012, followed by three additional sizes in the second quarter of 2012. The initial first quarter 2012 sizes include 185/65R15H, 195/60R15H, 195/65R15H, 215/60R16H and 205/55R16H. The second quarter 2012 additions to the enfren eco line include sizes 195/55R16V, 215/45R17V and 205/65R16H.
The new enfren eco and all of Hankook's tires utilize the brand's proprietary Kontrol Technology which focuses on four main areas that consumers identified as key when choosing quality tires: Performance, Safety, Comfort and a tire's impact on the Environment.
Photo - Hankook enfren eco
About Hankook Tire America Corp.
Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are better for consumers and the environment. Headquartered in Wayne, N.J., Hankook Tire America Corp. markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States.