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Title 11/16/2010 - Team Sierra Sierra Sets New Record,Completes Successful 2010 Time Attack Season for Hankook Tire
Date 11/17/2010 Count 7676

Team Sierra Sierra Sets New Record,
Completes Successful 2010 Time Attack Season for Hankook Tire


Empringham Shaves Two Seconds Off Previous Record in Super Lap Battle Final
on Hankook Ventus Z214 Tires


WAYNE, N.J., Nov.16, 2010 - Hankook Tire's 2010 season of Time Attack came to a triumphant end last week in Buttonwillow, Calif., as Sierra Sierra Enterprises driver David "Emp" Empringham broke the Super Lap Battle record in his 2005 Mitsubishi Lancer Evolution VIII equipped with Hankook's Ventus Z214 DOT R compound tires.

At 1:41.046 timed by the National Auto Sport Association, Empringham shaved two seconds off the previous record set by HKS in 2007. Team Sierra Sierra exceeded its expectations and now the record is officially shared with Hankook.

"We are ecstatic that Empringham closed off the season with a strong finish on Hankook tires," said Paul Jho, motorsports manager, Hankook Tire America Corp. "He continues to outperform himself time and time again, and we look forward to seeing him do it again next year."

It has been a goal of Empringham's to beat this record and make his mark in the highly prestigious Super Lap Battle AWD category. The invite-only Super Lap Battle Final is the fastest race in which street cars compete. Sierra Sierra battled in the Unlimited Class, meaning that the street car was heavily tuned and modified within set regulations. The race requires that the car run on DOT tires and the Hankook Z214 proved to be the fastest DOT tire available.

Empringham was quoted earlier this year as saying he had explored all DOT tire options and it was obvious that the Hankooks were the only tire capable of providing the grip and speed he was looking for.

Of the race, Empringham said that it took many long days of testing and thanked the team and Hankook Tire for helping him achieve his performance target.

This isn't Empringham's first time breaking a record on Hankook tires. The Sierra Sierra Enterprises driver set a record at 1:43.2 at Redline Time Attack's first event this year.

Hankook Tire has been accomplishing track records and podiums in the sport of time attack since 2006; this is the company's fourth season as an associate sponsor of the sport. Including Empringham, Hankook sponsored four 2010 Time Attack drivers: GST's Gary Sheehan in his STi, N1 Racing's Andrie Hartanto in his Honda S2000, and Warr Racing's Russell Warr in his STi.

"We've had a very successful season," said Jho. "Our drivers each gave it their all and a tremendous amount of knowledge was gained through intense competition."

Hankook Tire recently added Hollywood actor turned racer Paul Walker to its Time Attack lineup for 2011. Walker competed in the Redline Time Attack series in early 2010 and will undertake his first Pro-AM race on Dec. 5 for the NASA 25 Hours of Thunderhill race in Willows, Calif. His E46 and E92 BMW M3 will be equipped with Hankook's premier performance street and track tire, the Ventus RS-3.

About Hankook Tire America Corp.

Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com



Media Contacts:
Bill Bainbridge
Director of Brand Communication
Hankook Tire America Corp
Phone: 973-633-9000 x 531
wbainbridge@hankooktireusa.com
Cindy Kamerad
Account Director
Weber Shandwick
Phone: 248-203-8112
ckamerad@webershandwick.com
Heather Monaghan
Account Executive
Weber Shandwick
Phone: 248-203-8129
hmonaghan@webershandwick.com


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