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Title 09/20/2010 - Hankook Tire CEO Calls on Industry to 'Do More' For the Environment, in an Address to the Tire Society
Date 09/20/2010 Count 14020

Hankook Tire CEO Calls on Industry to 'Do More' For the Environment, in an Address to the Tire Society

Seung Hwa Suh says Commitment to R&D Critical in Ever-Changing Market

WAYNE, N.J. Sept. 20, 2010 - Quality and performance - with deep regard for the environment - must be priorities for tire manufacturers today, and a strong commitment to research and development is the way to get there, said Hankook Tire Vice Chairman and CEO Seung Hwa Suh in his address to the Tire Society this morning.

Suh addressed managers, engineers, researchers and other members of the tire industry during his keynote speech at the 29th annual Tire Society Conference in Fairlawn, Ohio. He spoke about current opportunities and challenges facing the tire industry and ways to improve and adapt technologies for an ever changing market. Suh's entire speech can be found at www.hankooktireusa.com/compmed/speech/.

Suh spoke of 'Learning from experience' from early in his career that 'quality and performance speak louder than anything else,' and that philosophy has been the basis for his business strategy and Hankook Tire's unyielding focus on research and development.

"Our ability to grow has been driven by our continuous investment in research and development. Performance and quality are the ultimate demonstration of technical competence," said Suh.

Hankook continues to invest five percent of its total revenue annually in research and development. This investment strategy has produced breakthroughs in tire technology in the areas of tire design, construction, compounding and manufacturing processes.

But advancements in technology, said Suh, should never be at the expense of the environment.

"When it comes to the issue of performance and quality, in addition to the essentials of durability, handling, and mileage, we must give further consideration to the importance of noise, comfort and lower rolling resistance. And we must do this with an even greater focus on the environment."

He went on to say "We cannot be so absorbed in pursuing sales growth that we become blind to the vulnerability of our planet."

Suh said it is essential that the industry do four things.

  1. Develop new raw materials that aid sustainability
  2. Reduce energy consumption in manufacturing and distribution
  3. Reduce our carbon footprint
  4. Focus on quality and safety, but not at the expense of environmental responsibility

The world is experiencing unprecedented change, and the tire industry is no exception. But, Suh said, most of that change has been evolutionary, not revolutionary and asked the industry to 'do more.'

'Do More'

"We must continue to reduce rolling resistance without a trade-off in performance," said Suh. "Original equipment manufacturers are pushing for further advancements in rolling resistance reduction and consumers are increasingly demanding more fuel efficient tires. Despite the enormous advances our industry has made in this area, improvements in compounding technology have not kept pace with the relentless demands of the market."

Suh applauded the industry for rising to the challenge in many ways, including making reinforcement materials lighter and stronger, and developing new tread designs and constructions that help reduce rolling resistance while improving traction and tread wear. He also said the industry has answered the call for more environmentally friendly tires with the introduction of new materials that reduce or eliminate the use of petroleum based products, and reduce CO2 emissions.

He noted that other manufacturers, in addition to Hankook, have completed the global implementation of non-aromatic (low PAH) oils in all of their tires as part of a social and environmental responsibility drive.

"As global manufacturers we must work cooperatively to develop the tires of tomorrow ? tires that reduce our CO2 footprint."

The Need to Educate Consumers on Tire Maintenance

In closing, Suh called for a consortium between all tire manufacturers to jointly develop a global campaign to educate consumers about the importance of maintaining proper tire air pressure, citing the "overwhelming benefits we all can enjoy if we simply maintain proper inflation."

In June, the RMA released survey results showing that millions of drivers in the United States alone are putting themselves at risk and wasting gas by failing to properly inflate their tires. The survey reported that only one in six vehicles had properly inflated tires and 55 percent of all vehicles had at least one under-inflated tire.

"I believe that tire manufacturers share a crucial responsibility in educating consumers about proper care and maintenance of their tires," said Suh. "We all know, low air pressure degrades performance, endangers vehicle occupants, and harms the environment."

Suh emphasized that consumers and commercial end users will continue to demand more, and that good healthy competition will continue to raise the bar.

"We need to continue our efforts in reducing rolling resistance, and making tires even more fuel efficient. Auto manufacturers are specifying this. Replacement consumers are demanding this. And many governments are in fact regulating this.

"Success lies in finding the next big technology breakthrough faster than your competitor." Suh challenged the audience in attendance to do just that.

The Tire Society, Inc. is an Ohio not-for-profit corporation with worldwide membership whose charter is to increase and disseminate knowledge as it pertains to the science and technology of tires. For more information on the Tire Society Conference please visit www.tiresociety.org .

About Hankook Tire Co., Ltd

Hankook Tire (CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in the world. It produces innovative, superior quality, and high performance radial tires for passenger cars, 4x4, SUVs, light trucks, campers, trucks, buses and for automobile motorsport. It invests approximately five percent of revenue in research and development and develops cutting-edge technologies through its five global R&D Centers meeting regional customer demands and enhancing customer satisfaction. Selling in 185 countries around the world, the company has more than 14,000 employees. Approximately 70 percent of revenue comes from growing overseas sales.

About Hankook Tire America Corp.

Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com

Media Contacts:
Bill Bainbridge
Director of Brand Communication
Hankook Tire America Corp
Phone: 973-633-9000 x 531
Cindy Kamerad
Account Director
Weber Shandwick
Phone: 248-203-8112
Heather Monaghan
Account Executive
Weber Shandwick
Phone: 248-203-8129

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