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Title 08/26/2010 - Hankook Tire to Offer Second Season of incentives
Date 08/25/2010 Count 23042

Hankook Tire to Offer Second Season of incentives
with Great Hit Giveaway This Fall

Baseball theme continues with greater rebates, added products
and 2011 Ford Mustang Shelby GT500 grand prize

WAYNE, N.J., Aug. 26, 2010 - After the amazing success of their 'Great Catch' spring incentive program, Hankook Tire America Corp. is planning to hit one out of the park with another baseball-themed giveaway, just in time for the playoffs:

The 'Great Hit' Mail-In Rebate and Ford Mustang Shelby GT500 Giveaway

Similar to Hankook's rebate offer from earlier this year, consumers who purchase four select tires of any size from an authorized dealer between Sept. 1 and Nov. 30 of this year are eligible for a mail-in rebate up to $60. And even further enhancing the rebate offer, the Hankook Ventus AS RH07 has also been added to the product mix, joining the Ventus V12 evo, the Ventus V4 ES, and the Optimo H727.

To make 'Great Hit' a grand slam, Hankook is offering consumers the opportunity to register and win a 2011 Ford Mustang Shelby GT500 being offered as the grand prize for entrants through a random drawing, no purchase necessary. Information about both the 'Great Hit" Mail-In Rebate and Ford Mustang Shelby GT500 Giveaway can be found online at the Hankook Tire America website: www.hankooktireusa.com/greathit to coincide with the launch of the program on September 1st.

"We had a tremendous response to the spring 'Great Catch' promotion. The rebate offer was well received by consumers and of course our dealers appreciated the extra traffic and sales that incentives like this bring to their businesses. The car giveaway netted more than thirty-nine thousand entries, introducing many people to our brand and our website for the first time," said Bill Bainbridge, director of brand communications, Hankook Tire America Corp. "Now with our fall 'Great Hit' promotion we've enhanced the consumer rebate and more than doubled the value of the car that we're giving away, providing customers another compelling reason to consider Hankook, directing them to our website and ultimately into our retail points-of-sale."

Hankook will be promoting the 'Great Hit' Mail-In Rebate and Ford Mustang Shelby GT500 Giveaway through it's advertising in high traffic print and online consumer media. And, as the promotion is running from September through November as Major League Baseball's regular season winds down and the playoffs and World Series take place along with the star-up of the NFL and College Football seasons, Hankook will also ramping up its broadcast advertising with TV spots on ESPN, MLB Network, Versus, SPEED, and TBS.

"These consumer focused programs highlight our great products, drive traffic to both our website and dealers and are clearly helping our company achieve our sales and market share goals," said Bainbridge.

The Ventus V12 evo has continued to earn high marks from some of the leading automotive enthusiast magazines in North America and around the world. Its innovative MTR (Multiple Tread Radius) tread design and HPSR compound technology are featured, providing precise control and responsiveness under extreme driving conditions. These tires provide superior water drainage for safe driving on wet road surfaces. The Ventus V12 evo is the new power in sports driving.

For unparalleled all-season capabilities in an ultra-high performance tire, the Ventus V4 ES features the control and comfort of a summer tire while maximizing traction and grip during moderate winter driving conditions with its distinctive construction and tread design. The Ventus V4 ES is backed by a 50,000 mile treadwear mileage and road hazard limited warranty.

The AS RH07 offers a smooth ride and low noise levels. As Hankooks premiere SUV tire, it was the first tire in Korea to incorporate 6 main grooves for better water drainage and greater stability. The result is a superior tire that keeps its traction, regardless of the driving conditions.

The Optimo H727 is specifically designed for today's luxury sedans, providing superior tread life and ride comfort, with the promise to perform under wintery weather conditions, bringing traction and responsiveness to all seasons. The H727 is backed by a 100,000 mile treadwear mileage and road hazard limited warranty.

About Hankook Tire America Corp.

Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com

Media Contacts:
Bill Bainbridge
Director of Brand Communication
Hankook Tire America Corp
Phone: 973-633-9000 x 531
Cindy Kamerad
Account Director
Weber Shandwick
Phone: 248-203-8112
Heather Monaghan
Account Executive
Weber Shandwick
Phone: 248-203-8129

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