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Title 08/17/2010 - Hankook Tire's Great Catch Giveaway Finds its Winner
Date 08/18/2010 Count 14163

Hankook Tire's Great Catch Giveaway Finds its Winner

Los Angeles Native Claims Grand Prize of 2010 Chevrolet Camaro


LOS ANGELES Aug. 17, 2010 - As spectacular baseball plays flood our TV screens, Debra Jackson, a retired machine operator of 28 years, may have just made the greatest catch of the summer.

Jackson, a Los Angeles native, was the winner of Hankook Tire's baseball-themed Great Catch Chevrolet Camaro Giveaway and the recipient of a 2010 Chevrolet Camaro. Soo Il Lee, president of Hankook Tire America Corp., presented Jackson with the keys to a silver Camaro today at southern California's landmark restaurant Mel's Drive-In on Sunset Boulevard in West Hollywood. Jackson's family and friends and Hankook representatives attended the event.

"Our Great Catch Giveaway program was definitely a success but being able to present Ms. Jackson with a new Camaro is a home run for us," said Bill Bainbridge, director of brand communications, Hankook Tire America Corp. "The rebates and giveaway were an added incentive to entice buyers. We know that if you try Hankook, you'll be satisfied and recommend Hankook to your friends. I'm sure Ms. Jackson will be recommending Hankook to those around her."

Upon receiving the phone call from Bainbridge, Jackson thought it was a hoax. Jackson recalls asking repeatedly if the whole thing was a joke, but was reassured she had won. She says winning the Camaro is "a gift from God."

Lee said, "The Great Catch Giveaway program was designed to give back to those who purchased tires through the rebates, and give everyone a chance to win through the Camaro Giveaway. No purchase was necessary for the drawing ? it worked out as a great way to build awareness for Hankook and expose our brand to a larger audience."

Jackson's submission was chosen through a random drawing of more than 39,000 entries. Jackson, who enters contests and sweepstakes daily, said this is the biggest prize she's ever won, citing a $250 gift card as her previous biggest prize. Having told her friends and family about her new found luck, they too found it hard to believe.

"I told her to bring her family and friends along when we present the car," said Bainbridge. "They'll have no choice but to believe her then."

Jackson personally picked out the silver color for the car after visiting a local dealership for a closer look. Mel's Drive-In ? made famous by American Graffiti and appearances in countless television shows ? was chosen as the event location as it fits perfectly with California's car culture and the roots of the Chevrolet Camaro.

Hankook Tire purchased the car from Penske Chevrolet of Cerritos, Calif., part of the well known Penske Group. To outfit the Camaro, Hankook provided a new set of its Ventus V12 evo tires, offering the ultimate driving experience for Jackson.

The Ventus V12 evo has consistently earned high praise from some of the leading automotive enthusiast magazines in North America and around the world, featuring an innovative MTR (Multiple Tread Radius) tread design and HPSR compound technology that provide precise control and responsiveness, representing a new power in sports driving.

Hankook Tire announced the summer sweepstakes incentive program on April 1 with a 2010 Chevrolet Camaro as the grand prize. The 'Great Catch' Mail-in Rebate program was available to consumers who purchase four select tires of any size between April 1, 2010 and June 30, 2010 from an authorized Hankook retailer. No purchase was necessary to enter the giveaway. The tires included in the rebate program were the Ventus V12 evo, the Ventus V4 ES and the Optimo H727.


About Hankook Tire America Corp.

Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com



Media Contacts:
Bill Bainbridge
Director of Brand Communication
Hankook Tire America Corp
Phone: 973-633-9000 x 531
wbainbridge@hankooktireusa.com
Cindy Kamerad
Account Director
Weber Shandwick
Phone: 248-203-8112
ckamerad@webershandwick.com
Heather Monaghan
Account Executive
Weber Shandwick
Phone: 248-203-8129
hmonaghan@webershandwick.com


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