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Title 05/18/2010 - Hankook Tire Extends Great Catch Consumer Rebate Program
Date 05/18/2010 Count 24318

Hankook Tire Extends Great Catch Consumer Rebate Program

Consumers now have until June 30 to get money back on select tire purchases

WAYNE, N.J. May 18, 2010 - Because of the overwhelming response from consumers and demand from dealers, Hankook Tire America Corp. has extended its baseball-themed 'Great Catch' Mail-in Rebate program until June 30, 2010, to consumers who purchase four select tires of any size from an authorized Hankook retailer. Consumers also have a chance to win a 2010 Chevrolet Camaro as a part of the promotion.

Consumers can receive up to $50 in cash back rebates on three of Hankook's top performance products. The tires included in the rebate program are the Hankook Ventus V12 evo, the Ventus V4 ES and the Optimo H727.

"We received tremendous positive response to our Great Catch rebate program, so we decided to give it an extra inning," said Bill Bainbridge, director of brand communications, Hankook Tire America Corp. "Our rebate program not only helps to provide tire buyers with top-performing, superior performance tires, but saves them money as well."

Along with the rebate offer, consumers have an opportunity to enter a random drawing for a chance to win a new 2010 Chevrolet Camaro, no purchase necessary. On or about July 10, one lucky grand prize winner will be selected. Information about both the 'Great Catch' rebate and car giveaway is posted online on the Hankook Tire America website at www.hankooktireusa.com/greatcatch.

"We're confident in our product," said Bainbridge. "We know that if you try Hankook, you'll be satisfied and recommend Hankook tires to your friends. These promotions are simply added incentives to entice buyers."

Hankook's point-of-sale merchandising package for its dealers is being updated to reflect the extension and 'Great Catch' promotional advertising in print, as well as national and local cable TV, will run throughout the extended consumer purchase period in June.

The Ventus V12 evo has consistently earned high praise from some of the leading automotive enthusiast magazines in North America and around the world. It features an innovative MTR (Multiple Tread Radius) tread design and HPSR compound technology that provide precise control and responsiveness under extreme driving conditions and excellent water drainage for safe driving on wet road surfaces. The Ventus V12 evo is the new power in sports driving.

For unparalleled all-season capabilities in an ultra-high performance tire, the Ventus V4 ES rivals the control and comfort of a summer tire while delivering traction and grip during moderate winter driving conditions with its unique construction and tread design. The Ventus V4 ES is backed by a 50,000 mile treadwear mileage and road hazard limited warranty.

The Optimo H727 is specifically designed for today's luxury sedans, offering superior tread life and ride comfort and promises to perform under wintery weather conditions, bringing traction and responsiveness to all seasons. The H727 is backed by a 100,000 mile treadwear mileage and road hazard limited warranty.

About Hankook Tire Co., Ltd

Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com

Media Contacts:
Bill Bainbridge
Director of Brand Communication
Hankook Tire America Corp
Phone: 973-633-9000 x 531
Cindy Kamerad
Account Director
Weber Shandwick
Phone: 248-203-8112
Heather Monaghan
Account Executive
Weber Shandwick
Phone: 248-203-8129

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