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Title 04/02/2010 - Hankook Scores in Latest Car Enthusiast Magazine Tire Tests
Date 04/07/2010 Count 10312

Hankook Scores in Latest Car Enthusiast Magazine Tire Tests

Hankook Ventus S1 evo earns high marks for its all-round performance

WAYNE, N.J. APRIL 2, 2010- Continuing its run of top ratings earned in comparative testing conducted by automotive enthusiast magazines in previous years, Hankook Tire achieved outstanding results in recent tire tests conducted by two leading German automobile magazines Auto Motor Und Sport and Gute Fahrt.

Hankook Tire’s premium summer UHP (Ultra-High Performance) tire Ventus S1 evo was ranked first out of 10 global tire brands by Auto Motor Und Sport (Publication date Mar.11.2010/Issue no.7). Tire testing included handling, braking, driving safety, comfort, etc. Hankook’s flagship tire performed exceptionally well in all relevant test criteria including receiving the best marks for braking in the wet and dry testing. The tests were conducted using tire size 245/45 R 17 fitted on a Mercedes Benz E-Class.

Gute Fahrt the VW and Audi specialized magazine also rated Hankook’s Ventus S1 evo as “Very Good” in its annual summer tire test. Hankook’s high-end wide-base tire earned best “braking on wet” relevant to safety and excellent directional stability on dry surfaces as well. Also, the Ventus S1 evo received excellent marks for noise, comfort, wet and dry handling and good marks in the ecologically relevant rolling resistance evaluation. Ten tire brands participated in the testing and evaluation of size 205/55 R 16 V/W fitted on a VW Golf 2.0 TDI.

Bill Bainbridge, director of brand communications, Hankook Tire America Corp., said “Last year, our Ventus V12 evo earned impressive results in Car and Driver magazine’s summer tire test; now two influential German enthusiast magazines are rating our Ventus S1 evo UHP tires very, very highly. We’re on a roll, pun intended.”


[Appendix 1: Tire Test Overview]
Media Test Product Test Size Test Vehicle Evaluation
Auto Motor Und Sport Ventus S1 evo 245/45 R 17 Mercedes Benz E-Class Test Winner
“Very recommendable”
Gute Fahrt 205/55 R 16 Volkswagen Golf TDI Very Good


[Appendix 2: Product Information]

About Ventus S1 evo

Through Kontrol Technology, Hankook’s research and development philosophy, the Ventus S1 evo utilizes the latest technology to maximize steering response and improve high-speed stability while the tire’s water drainage system ensures safety on wet surfaces.

The Ventus S1 evo was designed and built for improved durability and to minimize distortion at high speeds and temperatures and its structure ensures optimal ground contact pressure for responsive performance at high speeds which is prominent for sport tires. Optimized ground contact means better handling and performance in both wet and dry road conditions, while the tread pattern and footprint minimize hydroplaning, reduce noise and enhance stability.

Ventus S1 evo tires are available in more than 60 sizes through Hankook’s network of dealers and their more than 3500 point-of-sale locations across the country. Currently through the ‘Great Catch’ Rebate program, customers can receive a $50 mail-in rebate with the retail purchase of a set of four Ventus S1 evo tires in any size between April 1 and May 30th, 2010 from any authorized Hankook retailer. Rebate details are available at www.hankooktireusa.com/greatcatch

About Hankook Tire Co., Ltd

Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com



Media Contacts:
Bill Bainbridge
Director of Brand Communication
Hankook Tire America Corp
Phone: 973-633-9000 x 531
wbainbridge@hankooktireusa.com
Cindy Kamerad
Account Director
Weber Shandwick
Phone: 248-203-8112
ckamerad@webershandwick.com
Jeff Wandell
Account Executive
Weber Shandwick
Phone: 248-203-8096
jwandell@webershandwick.com

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