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Title 03/29/2010 - Hankook Tire Offers ‘Great Catch’ for Tire Buyers This Spring
Date 03/29/2010 Count 31121

Hankook Tire Offers ‘Great Catch’ for Tire Buyers This Spring

Baseball themed Rebate program gives consumers money back on select tire purchases
Promotion also includes a chance for consumers to win a new Chevrolet Camaro

WAYNE, N.J. March 29, 2010 - Hankook Tire America Corp. is offering consumers up to $50 in cash back rebates on three of its top performance products and a chance to win a 2010 Chevrolet Camaro this spring.

The ‘Great Catch’ Mail-in Rebate program is available to consumers who purchase four select tires of any size between April 1, 2010 and May 31, 2010 from an authorized Hankook retailer. The tires included in the rebate program are the Ventus V12 evo, the Ventus V4 ES and the Optimo H727.

Along with the rebate offer, Hankook also is offering consumers an opportunity to enter a random drawing and a chance to win a new 2010 Chevrolet Camaro, no purchase necessary, as part of the ‘Great Catch’ Car Giveaway. On or about July 10, one lucky grand prize winner will be selected. Information about both the ‘Great Catch’ rebate and car giveaway will be posted online on the Hankook Tire America website at www.hankooktireusa.com/greatcatch on March 29, prior to the start of the promotion.

“Our economy is slowly rebounding, but many consumers have delayed vehicle maintenance, including the purchase of replacement tires,” said Bill Bainbridge, director of brand communications, Hankook Tire America Corp. “Driving on worn tires is a safety concern as much as it is a performance issue, and we’re hoping this promotion will catch people’s attention and give them the extra incentive to purchase Hankook tires.”

To support the rebate and car giveaway, Hankook has developed a point-of-sale merchandising package for its dealers and will be featuring the ‘Great Catch’ promotion in a new print ad in a wide variety of consumer magazines, online, and tagging on its national and regional TV ads throughout the consumer purchase period.

The Ventus V12 evo has consistently earned high praise from some of the leading automotive enthusiast magazines in North America and around the world. It features an innovative MTR (Multiple Tread Radius) tread design and HPSR compound technology that provide precise control and responsiveness under extreme driving conditions and excellent water drainage for safe driving on wet road surfaces. The Ventus V12 evo is the new power in sports driving.

For unparalleled all-season capabilities in an ultra-high performance tire, the Ventus V4 ES rivals the control and comfort of a summer tire while delivering traction and grip during moderate winter driving conditions with its unique construction and tread design. The Ventus V4 ES is backed by a 50,000 mile treadwear mileage and road hazard limited warranty.

The Optimo H727 is specifically designed for today’s luxury sedans, offering superior tread life and ride comfort and promises to perform under wintery weather conditions, bringing traction and responsiveness to all seasons. The H727 is backed by a 100,000 mile treadwear mileage and road hazard limited warranty.

“Last year’s Tame the Road rebate promotion was a big success for us and our dealers,” said Bainbridge, “For this year, we have decided to widen the program to include three of our top performing tires. Each of these products brings the latest technology and superior performance to the road and the extra cash back makes an exceptional value even better.”

About Hankook Tire Co., Ltd

Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com



Media Contacts:
Bill Bainbridge
Director of Brand Communication
Hankook Tire America Corp
Phone: 973-633-9000 x 531
wbainbridge@hankooktireusa.com
Cindy Kamerad
Account Director
Weber Shandwick
Phone: 248-203-8112
ckamerad@webershandwick.com
Jeff Wandell
Account Executive
Weber Shandwick
Phone: 248-203-8096
jwandell@webershandwick.com

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