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Title 12/14/2009 - Hankook Tire celebrates its fifth year as a principal sponsor of TUNE IT! SAFE! at the Essen Motor Show
Date 12/14/2009 Count 13927

Hankook Tire celebrates its fifth year as a principal sponsor of TUNE IT! SAFE! at the Essen Motor Show

  • 2009 marks Hankook Tire’s fifth year as a principal sponsor of TUNE IT! SAFE!
  • Luxury and high-end sports cars to be presented as added trade fair highlights at the Hankook booth

Seoul, Korea, Nov. 30, 2009 - 2009 marks the fifth consecutive year Hankook Tire will lend its support as a principal sponsor for the tuning initiative TUNE IT! SAFE!, which will begin at the Essen Motor Show.

TUNE IT! SAFE! is an initiative for safe and professional tuning, operated by the German Federal Ministry of Transport and non-profit association Verband der Automobil Tuner e.V. (VDAT).

Like in years past, TUNE IT! SAFE! will present a tuned car outfitted like a police vehicle. Unveiled at the Essen Motor Show, the car will travel to additional trade fairs, exhibitions and events during the course of the year, drawing attention and serving as an ambassador for the campaign. The official 2010 TUNE IT! SAFE! model vehicle will be a BMW 123 D coupe, upgraded by AC Schnitzer, with a police design and equipped with Hankook high-performance tires, the 235/30 R 20 size Ventus S1 evo.

In addition, Hankook’s trade booth at the Essen Motor Show will display high-powered vehicles including the all-wheel drive Porche Turbo from Jurgen Alzen Motorsport, RUF Automobile’s eRUF Coupe, and the Lamborghini Murcielago LP 710 Christian Audigier Edition. Each of these luxury vehicles will be equipped with Hankook’s Ventus line tires, which offer a dependable, performance-oriented and comfortable experience for drivers at top speeds.

Mr. Seung Hwa Suh, Vice Chairman & CEO of Hankook Tire said, “As a globally, well-renowned tuning motor show and campaign, Hankook Tire is proud to be a part of the Essen Motor Show and the TUNE IT! SAFE! campaign. We feel that our participation in these events proves Hankook Tire’s advanced technology in our high-performance tires, which can also be securely operated in all high-powered vehicles.”

Mr. Suh continued, “With Hankook Tire’s products receiving such great recognition on our technology through this event, we hope to continue providing all of our customers with high-quality products to meet their needs for all types of vehicles, including high-end luxury and compact cars. In addition, we hope to continue dedicating ourselves to various activities that will highlight Hankook Tire’s performance in the European market, and in becoming the global next-generation leading tire company.”

About Hankook Tire Co., Ltd

Hankook Tire (President & CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in the world. It produces innovative, superior quality, and high performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motor sports. It invests approximately five per cent of its revenue in research and development and develops cutting-edge technologies through its five global R&D Centers, meeting regional customer demands and enhancing customer satisfaction. Selling in over 180 countries around the world, the company has more than 14,000 employees. Approximately 70 percent of its revenue comes from growing sales overseas.

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