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Title 11/4/2009 - Hankook Introduces Latest All-Season Tire to U.S. Market
Date 11/05/2009 Count 40578

Hankook Introduces Latest All-Season Tire to U.S. Market

Optimo H724 Delivers Exceptional Value to Meet Consumer Demand

LAS VEGAS, Nov. 4, 2009 - Hankook Tire today introduced a new all-season tire, the Optimo H724, to the U.S. market at the SEMA Show in Las Vegas. The Hankook Optimo H724 delivers performance benefits such as improved handling, noise control and a comfortable ride at a competitive price that today’s value conscious consumers will appreciate. Additionally, the Optimo H724 provides an environmentally responsible option for consumers, offering longer mileage performance.

The Optimo H724 has been developed utilizing Hankook’s Kontrol Technology with improved durability that allows it to last for a longer period of time. This is achieved through a new carcass construction and wear resistant tread compound designed to improve longevity. The result is a strong yet lightweight tire, which maximizes vehicle fuel efficiency.

“Hankook’s Optimo H724 provides a wide range of benefits to consumers without sacrificing performance for value,” said Bill Bainbridge, director of brand communications, Hankook Tire America Corp. “It is designed to deliver a safe and comfortable ride, all-season traction and overall mileage that is normally associated with tires costing a lot more.”

The Optimo H724’s tread pattern minimizes the potential for hydroplaning and tested well above conventional tire products for snow traction. It comes with UTQG ratings of 500 AB and a 70,000 mile limited treadwear warranty. Other significant features and benefits include:

  • Center Rib Block - Improves handling and stability while changing direction
  • Pitch Design Technology - Reduces tire noise for a quieter ride
  • Jointless Full Cover - Improves durability and brake performance
  • Single Strand Bead Wire - Enhances vehicle ride
  • High Hardness Bead Filler - Improves durability

The Optimo H724 tires will be available in 38 high-demand sizes ranging from 13 to 17 inches. The tires will be available in the first quarter of 2010 through Hankook’s network of more than 400 independent dealers.

Visit www.hankooktireusa.com to find more product information and to locate a dealer.

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com.

Media Contacts:
On-site contact information for SEMA Show follows. Please stop by Hankook’s booth #41045.

Bill Bainbridge Jeff Wandell
Director of Brand Communication Assistant Account Executive
Hankook Tire America Corp Weber Shandwick
Cell: 570-236-7517 Cell: 810-869-0954
wbainbridge@hankooktireusa.com jwandell@webershandwick.com

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