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Title 9/4/2009 - Hockey Canada, Hankook Tire Canada Announce Marketing Agreement
Date 10/01/2009 Count 12987


CALGARY, Alta., September 4, 2009 - Hockey Canada and Hankook Tire Canada Corp. have teamed up for a three-year agreement that will see the tire company become a national marketing partner of Hockey Canada. Through this strategic relationship, Hankook Tire scores exclusive promotion rights in the tire manufacturer and retailer category, as well as full event sponsorship benefits at all Hockey Canada-hosted events.

“Hankook Tire is extremely pleased to partner with Hockey Canada,” said Bryan I. Woo, president of Hankook Tire Canada Corp. “Hockey is king for Canadians, and we believe the partnership will provide wonderful opportunities to be closer with consumers throughout Canada.”

The new agreement includes six national events per year - the TELUS Cup, RBC Cup, Esso Cup, World Under-17 Hockey Challenge, National Women’s Under - 18 Championship, and World Junior A Challenge ? and silver sponsorship at the Hockey Canada Foundation Celebrity Classic, the CHF’s largest annual fundraiser.

Scott Smith, Hockey Canada’s chief operating officer, feels this agreement will have definite benefits for both groups.

“Hockey Canada is elated to have Hankook Tire join our family of corporate partners,” Smith said. “This new relationship will bring great value to our programs and events while providing Hankook Tire with a great opportunity to interact with thousands of hockey fans across the country.”

About Hankook Tire Co., Ltd
Hankook Tire (CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in the world. It produces innovative, superior quality, and high performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and for automobile motorsport. It invests approximately five percent of revenue in research and development and develops cutting-edge technologies through its five global R&D Centers meeting regional customer demands and enhancing customer satisfaction. Selling in 185 countries around the world, the company has more than 14,000 employees. Approximately 70 percent of revenue comes from growing overseas sales.

About Hankook Tire Canada Corp.
Newly headquartered in Brampton, Ontario, Hankook Tire Canada Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires in Canada.

For more information, please contact Hankook Tire Canada Corp. at marketing@hankooktire.ca.

Media Contacts:
Joseph K. Park
Marketing Department
Hankook Tire Canada Corp.
Phone : 905-463-9802
Fax : 905-463-9792

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