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Title 5/21/2009 - Hankook Tire and Ken Towery’s AutoCare SuperCenter Conducts Unique Ride and Drive Even
Date 05/21/2009 Count 14987

Hankook Tire and Ken Towery’s AutoCare SuperCenter Conducts Unique Ride and Drive Event

Driver Donations benefit the St Jude Children’s Hospital of Louisville

WAYNE, N.J. May 21, 2009 - For the second year in a row the Hankook Tire Mobile Marketing rig rolled into Louisville, Ky., in support of Ken Towery’s AutoCare SuperCenter, setting up a retail promotion and a ride and drive event for both Ken Towery staff and local customers.

During the weekend of May 15th, customers and staff members of Ken Towery AutoCare attended the Hankook Tire mobile rig promotion and ride and drive event despite the rainy weather. Attendees were able to get behind the wheel of two Ford Mustangs in the parking lot of Papa John’s Stadium at the University of Louisville. Drivers had the unique opportunity to experience Hankook performance first-hand by piloting a Ford Mustang through an autocross-style course, allowing drivers to evaluate tire handling and performance for themselves.

“The main benefit of a program like this is that our dealers and their customers actually get behind the wheel and feel the benefits that a Hankook Tire gives them,” said Jason Kim, marketing manager ? Hankook Tire Motorsports and Events. “Certainly they are having a really good time also; it’s not often that you can put a Mustang through its paces like this.”

An added benefit to this year’s event was that driver donations were given to the charity of Ken Towery AutoCare’s choice ? the St. Jude Children’s Hospital in Louisville. The St. Jude Children’s hospital was originally founded in Memphis, Tenn., by entertainer Danny Thomas and it’s internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases.

Bill Bainbridge, director of Brand Communications for Hankook Tire, said “Supporting a great Hankook Tire retailer like Ken Towery AutoCare is one of the main purposes of our Mobile Marketing program. We understand that today dealers and customers can use all the decision-making help they can get, and to also raise a little money for charity is a real added benefit.”

Open since 1971, Ken Towery AutoCare SuperCenter is the largest independent tire retailer and service center in Kentucky, now with more than 16 locations serving Southern Indiana and Kentucky.

For more information on Hankook Tire or the Mobile Marketing program, please visit: www.hankooktireusa.com.

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

Media Contacts:
Bill Bainbridge Joseph Park Cindy Kamerad
Director of Brand Communication Marketing Department Account Director
Hankook Tire America Corp Hankook Tire Canada Corp. Weber Shandwick
Phone: 973-633-9000 x 531 Phone: 905-463-9802 Phone: 248-203-8112
wbainbridge@hankooktireusa.com marketing@hankooktire.ca ckamerad@webershandwick.com

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