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Title 5/21/2009 - Hankook Tire Rewards Consumers with $50 Tame the Road Rebate
Date 05/21/2009 Count 14030

Hankook Tire Rewards Consumers with $50 Tame the Road Rebate

Summer Long Promotion Puts Cash Back in Consumers’ Pockets

WAYNE, N.J. May 21, 2009 - Hankook Tire America Corp. is putting money back in the pockets of consumers by offering a $50 mail-in rebate with the retail purchase of the popular Ventus V12 evo high performance tire.

The Tame the Road mail-in rebate program is being offered to consumers who purchase four Ventus V12 evo tires in any size between June 1, 2009 and August 31, 2009 from an authorized Hankook retailer.

“Hankook is listening to the needs of our dealers and consumers alike,” said Bill Bainbridge, director of brand communications, Hankook Tire America Corp. “We understand that in today’s challenging economic environment, Hankook dealers are looking for a competitive edge and consumers are looking for the most value for their purchase. With this rebate offer we believe we’re accomplishing both.”

The Ventus V12 evo has consistently earned “Very Recommendable” status from some of the leading automotive enthusiast magazines in the world. It features the proven Ventus ultra-high performance compound and directional tread elements that gives the tire a sophisticated look, impressive traction and grip, while reducing hydroplaning. Other benefits include:

  • Solid center tracking rib - enhances braking performance and ensures optimal road contact pressure and controlled steering response at high speeds
  • HPSR (High Tg Polymer and Specific Resin) Compound - ensures outstanding traction and braking on wet roads
  • Y-shape channels, linear grooves and MTR (Multiple Tread Radius) - effectively sweeps water away from the tire

Through Kontrol Technology, Hankook Tire’s research and development philosophy, as well as proprietary innovations, the Ventus V12 evo utilizes the latest technology to maximize steering response and improve high-speed stability while the tire’s water drainage system ensures safety on wet surfaces. The Ventus V12 evo is available in more than 60 sizes for a broad range of performance vehicle applications.

The $50 Tame the Road rebate will be promoted by Hankook in consumer magazines such as Car and Driver, Super Street, Modified, and Sporting News. There will be banner ads on the internet including Google and Yahoo search engines that link to details on the Hankook website and its dealer locater. In addition, Hankook is providing point-of-sale posters, ad maker materials and a radio script to help retailers promote the rebate in their local markets.

“We are really excited about this summer long promotion” Bainbridge added. “The Ventus V12 evo is a cutting-edge product that is recognized internationally as one of the leading tires on the market. Already backed by a great warranty including road hazard protection and now with a $50 rebate incentive, we think it’s a win-win-win for dealers, consumers and for our brand as we continue to expand our market share here in the United States.”

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com.

Media Contacts:    
Bill Bainbridge Cindy Kamerad Jeff Wandell
Director of Brand Communication Account Director Assistant Account Executive
Hankook Tire America Corp Weber Shandwick Weber Shandwick
Phone: 973-633-9000 x 531 Phone: 248-203-8112 Phone: 248-203-8096
wbainbridge@hankooktireusa.com ckamerad@webershandwick.com jwandell@webershandwick.com

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