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Title 3/30/2009 - Hankook once again ‘stars’ amongst premium brands in German automotive med?
Date 03/30/2009 Count 10174

Hankook once again ‘stars’ amongst premium brands in German automotive media

  • Ventus V 12 evo and Ventus S1 evo receive recognition from German automotive magazines
  • Luxury car magazine auto motor und sport ‘recommends’ Ventus V12 evo
  • Best overall marks for both wet and dry conditions from Auto Bild sportscars

Wayne, N.J., March 30, 2009 - Once again, Hankook Tire’s ultra high performance tires have received high recommendations in comprehensive summer tire tests in Europe.

Germany’s most well known automotive magazine Auto Motor und Sport, (issue 7/2009) selected the Hankook Ventus V12 evo as a “recommendable” tire and Auto Bild Sportscar, (issue 3/2009) the leading publication for sporty vehicles in the German-speaking world, declared the Ventus S1 evo to be the clear winner after evaluating seven leading-brand tires on a Porsche Cayman S.

"The Ventus V12 evo and the Ventus S1 evo have surpassed competitors in almost all test criteria, in quality, safety, performance and environmental evaluation, which is becoming increasingly more important all the time," said Hankook Tire global CEO, Mr. Seung Hwa Suh. "This makes them both a perfect example of our development and design philosophy for Kontrol Technology and further demonstrates Hankook Tire’s commitment to technology and excellence.”

Auto Motor und Sport selected Hankook’s Ventus V12 evo as a “recommendable” tire because of its “good controllable driving behavior under wet and dry conditions”. The V12 evo additionally performed at the top of the field in the categories `pass-by noise` and `rolling resistance`, which have become increasingly important as a purchasing condition, alongside pure dynamics, as more consumers include environmental considerations when choosing tires.

The S1 evo proved its excellence once again after being evaluated by Auto Bild Sportscars with seven other leading-brand tires on a Porsche Cayman S. For the first time, Auto Bild Sportscars declared the S1 evo to be the clear winner on account of its “dynamics and perfect balance”, both in wet and dry conditions. Auto Bild is part of the Auto Bild family published in 39 countries, making it the world`s largest circulation magazine group in the automotive sector.

“Through ‘Kontrol Technology’ we are able to maximize the quality and performance of each tire we produce,” said Bill Bainbridge, director of brand communication, Hankook Tire America Corp. “The results achieved by the Ventus V12 evo, as well as by the Ventus S1 evo, further support Hankook’s claim to being one of the most innovative suppliers in the market today.”

Kontrol Technology is Hankook Tire’s technology philosophy that reflects how the tire should perfectly control the interaction between the driver, the car and the road while in motion. It is implemented to ensure Hankook Tire provides the greatest benefits and driving experiences to customers in terms of safety, driving comfort, handling performance and environmental friendliness.

About Hankook Tire Co., Ltd
Hankook Tire (CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in the world. It produces innovative, superior quality, and high performance radial tires for passenger cars, 4x4, SUVs, light trucks, campers, trucks, buses and for automobile motorsport. It invests approximately five per cent of revenue in research and development and develops cutting-edge technologies through its five global R&D Centres meeting regional customer demands and enhancing customer satisfaction. Selling in 185 countries around the world, the company has more than 14,000 employees. Approximately 70 percent of revenue comes from growing overseas sales.

For more information please visit www.hankooktire.com.

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com.

Media Contacts:
Bill Bainbridge Cindy Kamerad Jeff Wandell
Director of Brand Communication Account Director Assistant Account Executive
Hankook Tire America Corp Weber Shandwick Weber Shandwick
Phone: 973-633-9000 x 531 Phone: 248-203-8112 Phone: 248-203-8096
wbainbridge@hankooktireusa.com ckamerad@webershandwick.com jwandell@webershandwick.com

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