Hankook Expanding I*Pike RW11 Winter Tire Sizes in Response to Increased Consumer Demand
Looking to Capitalize on Evolving Market Trend
WAYNE, N.J. March 11, 2009 - Hankook Tire America Corp. is introducing 26 additional tire sizes for their I*Pike RW11 winter tire, more than doubling the number of sizes previously offered.
The line was picked for expansion in response to a recent increase in demand for winter tires in North America. According to the Rubber Manufacturers Association (RMA), the market has seen an average increase in winter tire sales of 4 percent since 2002 including a surge in 2008 of more than 10 percent.
“Our I*Pike RW11 winter tire has been well received since its initial launch in 2007,” said Bill Bainbridge, director of brand communications for Hankook Tire America Corp. “With the I*Pike RW11 product line expansion, we’ll continue to provide our dealers and consumers with the most dependable and complete line-up of products to meet consumer demand and deal with the rapidly changing market.”
The I*Pike RW11, Hankook’s newest high performance studdable winter SUV/Light Truck tire, is now available in 37 different sizes ranging from 13 to 20 inches in diameter, including LT-metric offerings. “More and more light truck and SUV owners who need the load carrying capacity of an LT metric tire have been specifically requesting the winter traction and grip that you get uniquely with the tread design and compounds found in a snow tire.” Bainbridge said.
I*Pike RW11 embodies Hankook’s Kontrol Technology to provide enhanced benefits to customers by applying the highest standards of quality in terms of safety, comfort, performance handling and environmental friendliness.
About Hankook Tire Co., Ltd
Hankook Tire (CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in the world. It produces innovative, superior quality, and high performance radial tires for passenger cars, 4x4, SUVs, light trucks, campers, trucks, buses and for automobile motorsport. It invests approximately five percent of revenue in research and development and develops cutting-edge technologies through its five global R&D Centers meeting regional customer demands and enhancing customer satisfaction. Selling in 185 countries around the world, the company has more than 14,000 employees. Approximately 70 percent of revenue comes from growing overseas sales.
About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.
For more information, please visit the Hankook website at www.hankooktireusa.com.
|Director of Brand Communication
||Assistant Account Executive
|Hankook Tire America Corp
|Phone: 973-633-9000 x 531