Hankook Tire Empowers Dealers
Online Program Looks to Provide Support on the Sales Floor
WAYNE, N.J. Feb. 19, 2009 - Hankook Tire recently launched “Hankook Empowerment”, the company’s online dealer training network. The training program is designed to provide high value product training, selling tips and other important resources to help dealers close the sale.
The website aims to educate dealers about the Hankook brand and offers the opportunity to become a Hankook certified specialist by completing online training modules involving the Ventus, Dynapro and Broadline product lines along with a module in basic Hankook tire applications.
“In the current economic climate, customers are shopping around more and looking to become better informed about their purchases,” said Bill Bainbridge, director, brand communications, Hankook Tire America Corp. “Sales people, more than ever, have any opportunity to share information about Hankook’s high-performance products offered with industry-leading warranties at a competitive price. By providing product and application education for our dealers, we give them the confidence to recommend our products and in turn, the customer has confidence in their purchase.”
Each of the product line modules includes a video introduction, product position guide, sales guide, data sheet, competitive comparison, product application guide and Empowerment training program. The network also allows access to printable product specification sheets and instructional videos.
To become recognized as a Hankook Tire certified specialist, dealers must complete all four training modules and score 80 percent or better on each module quiz. Dealers can also become recognized as a Hankook elite certified specialist by scoring 100 percent on all four modules.
Dennis Glowacki, general manager of retail operations for CJ’s Tire and Automotive, the largest Hankook dealer in Pennsylvania, was the first dealer to complete the online training.
“When customers are looking for value, they want to know not only about price, but also the benefits of the product. It’s our job to educate them,” Glowacki said. “The information from the Empowerment training definitely conveys the value of Hankook’s product offering, and helps sales staff to re-affirm consumer confidence in Hankook.
“I really enjoyed the ease and immediacy of the online training,” he added. “Compared to other training sites, Hankook lets dealers print out the certificate once you’ve passed, whereas with other vendors it’s sent to you later in the mail. This allows dealers to instantly post the certification in the store for consumers to see.”
Each certification comes with its own incentive package for completing the training modules. Certified specialists have their choice of either a $50 rebate when purchasing a set of Hankook tires or up to $50 in Hankook merchandise. Elite certified specialists can receive either $100 rebate on a set of tires or up to $100 in merchandise.
Dealers can login from any computer with internet access with a unique name and password. Modules are free to review from work or home and real-time results allow dealers to view their scores instantaneously.
The network will be available to more than 400 independent dealers through 3000+ retail sale locations across the United States and Canada.
About Hankook Tire Co., Ltd
Hankook Tire (CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in the world. It produces innovative, superior quality, and high performance radial tires for passenger cars, 4x4, SUVs, light trucks, campers, trucks, buses and for automobile motorsport. It invests approximately five percent of revenue in research and development and develops cutting-edge technologies through its five global R&D Centers meeting regional customer demands and enhancing customer satisfaction. Selling in 185 countries around the world, the company has more than 14,000 employees. Approximately 70 percent of revenue comes from growing overseas sales.
About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.
For more information, please visit the Hankook website at www.hankooktireusa.com
||Melissa Vander Laan
|Director of Brand Communication
||Senior Account Executive
|Hankook Tire America Corp
|Phone: 973-633-9000 x 531