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Title 11/4/2008 - Hankook Unveils New Version of Race-Minded Ultra-High Performance Tire
Date 11/04/2008 Count 11884

Hankook Unveils New Version of Race-Minded Ultra-High Performance Tire

Ventus R-S3 Z222 Significantly Improves Dry Grip on the Track and Off

LAS VEGAS, NEV., Nov. 4, 2008 - Hankook Tire unveiled its new Ventus R-S3 Z222 premium ultra-high performance (UHP) tire designed for tuner and performance enthusiasts at the 2008 SEMA Show in Las Vegas this week. The new tire will hit dealer shelves early in 2009.

As a successor to the track-proven Ventus R-S2 Z212, and compliment to the Ventus Z214 racing tires, Hankook Tire has applied its latest motorsports technology to improve dry-grip performance by 30 percent; further enhancing the tire’s handling capabilities. The profile has been developed to maximize the footprint contact patch. In addition, based on the great success in 2007-08 of Hankook DOT R Compound tires in competition, the compound technology responsible for winning on the track has been applied in the new Ventus R-S3.

“As drifting, Time Attack and autocross competitions continue to gain popularity across North America and influence the marketplace, Hankook looks to deliver category-leading performance both on the street and on the track,” said Bill Bainbridge, director of brand communication, Hankook Tire America Corp. “The new Ventus R-S3 Z222 will prove to be a great investment for our enthusiast consumers, delivering a high quality UHP street tire that seamlessly meets the demands of on-track motorsports performance.”

The Ventus R-S3 Z222 also features a unique “flame” design which is molded into the tread that will be aesthetically pleasing to consumers looking to show off their vehicle’s “hot” new shoes.

The new tire will be available in seven high-demand sizes ranging from 15- to 18-inches beginning April 2009 for distribution in North America, Europe and Asia. Additional sizes will be developed and are scheduled to debut in the market by the first quarter of 2010.

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger, light truck and SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com

Media Contacts:
Bill Bainbridge Cindy Kamerad Melissa Vander Laan
Director Brand Communication Account Director Senior Account Executive
Hankook Tire America Corp Weber Shandwick Weber Shandwick
Phone: 973-633-9000 x 531 Phone: 248-203-8112 Phone: 248-203-8154
wbainbridge@hankooktireusa.com ckamerad@webershandwick.com mvanderlaan@webershandwick.com

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