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Title 11/4/2008 - Hankook Tire launches “Kontrol Technology” in North America at SEMA Show 2008
Date 11/04/2008 Count 9448

Hankook Tire launches “Kontrol Technology” in North America at SEMA Show 2008

  • Kontrol Technology developed by Hankook Tire to articulate technology benefits to customers and dealers
  • Hankook Tire continues to invest 5% of revenue in R&D
  • Hankook Tire showcases new low rolling resistance, environmental tire - enfren - launched in the Korea market earlier this year

LAS VEGAS, NEV., Nov. 4, 2008 - Hankook Tire, the seventh-largest and one of the fastest-growing tire manufacturers worldwide*, is launching `Kontrol Technology` to the U.S. market at SEMA Show 2008 ? to make it easier for customers and dealers to understand the advanced technology behind its tires.

Kontrol Technology is Hankook Tire`s philosophy as well as a set of proprietary innovations - applied throughout research, development and production - developed by Hankook Tire to ensure controlled driving experiences. The result of Kontrol Technology is tires that provide a range of driving benefits across four areas that customers identify as key when choosing quality tires: Performance; Safety; Comfort; and a tire`s impact on the Environment.

As part of the Kontrol Technology information booth at SEMA, Hankook Tire is also showcasing a new environmental tire - enfren - which has completed the Kontrol Technology development cycle and was launched in Korea earlier this year. Hankook is exploring the possible launch of a variation of this product for North America applications within the next three years. The tire combines a number of technologies including a special silica compound and structural design efficiencies as well as availing of production facility technologies to enhance the tire`s rolling resistance performance, helping to reduce both energy consumption and CO2 emissions. According to official Korea Automotive Technology Institute testing, the tire improves fuel economy by 2 percent and reduces CO2 emissions by 4.1 g/km.

"Without precise machinery or skilled high-performance driving experience, it is challenging for people to differentiate one tire in its category from another. Hankook Tire continues to develop an edge in terms of technology, which in turn is helping the company grow its reputation and sales throughout the world. Kontrol Technology helps customers and dealers more easily understand the benefits of all the technology behind our tires," says Mr. Hwi Joong Kim, CTO/CPO of Hankook Tire.

Commenting on the philosophy behind Hankook Tire`s technology, Mr. Kim continues, "Technology is at the heart of everything we do. We believe that high performance driving should never compromise the control of the vehicle while we also strive to control and reduce the impact that driving can have on others. Kontrol Technology is the range of high-end technologies that goes into all our tires helping customers and society benefit on many levels."

The company`s advanced technology is also consistently receiving acclaim in famous European tire tests. In March 2008, Hankook was the only major tire manufacturer to receive top honors in all the annual summer tire tests. The Ventus V12 evo ranked first in Auto Bild in its ultra-high performance category and outperformed all competitors on handling under all conditions. The Ventus V12 evo also received the highest possible recommendations of `Exemplary` and `Very Recommendable` in the Auto Bild Sportscar and Auto Zeitung summer tire tests, respectively. The Ventus Prime, another ultra-high performance tire, was labelled a "sensation" by Auto, Motor und Sport. The magazine ranked it first in its automotive premium segment, the only tire to be awarded `Very Recommendable`.

About Kontrol Technology
Kontrol Technology is Hankook Tire`s technology philosophy which reflects how the tire should perfectly control the interaction between the driver, the car and the road while in motion (the `K` stands for kinetic). It is implemented to ensure Hankook Tire provides the greatest benefits and driving experiences to customers in terms of safety, driving comfort, handling, performance and environmental friendliness.

* According to Modern Tire Dealer (Jan. 2008)

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com

Media Contacts:
Bill Bainbridge Cindy Kamerad Melissa Vander Laan
Director Brand Communication Account Director Senior Account Executive
Hankook Tire America Corp Weber Shandwick Weber Shandwick
Phone: 973-633-9000 x 531 Phone: 248-203-8112 Phone: 248-203-8154
wbainbridge@hankooktireusa.com ckamerad@webershandwick.com mvanderlaan@webershandwick.com

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