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Title 11/4/2008 - Ventus V12 evo K110 UHP Tire Fuels Hankook’s Market Growth in North America
Date 11/04/2008 Count 18031

Ventus V12 evo K110 UHP Tire Fuels Hankook’s Market Growth in North America

Offered with best warranty coverage for UHP tires in North America

LAS VEGAS, NEV., Nov. 4, 2008 - Strong ultra-high performance (UHP) tire sales continue to spur market growth for Hankook in North America, thanks in large part to Hankook’s Ventus V12 evo K110 launched a year ago at SEMA.

In the second quarter, Hankook reported total UHP sales growth of 67 percent year-on-year, helping return strong global sales growth of 27.5 percent year-on-year and 11.5 percent quarter-on-quarter.

To meet increased market demand for Hankook’s segment-leading tire, the company will introduce 12 new sizes ranging from 18- to 21-inches in time for the spring selling season (February/March 2009).

Recognizing the financial pinch many consumers feel, Hankook Tire America Corp. recently announced one of the industry’s most competitive mileage warranties for its main UHP tires, including the Ventus V12 evo K110. Hankook is the only tire manufacturer to offer both mileage and road hazard warranty coverage at the same time on several of its UHP tires.

“In this economic climate, consumers are considering a broader range of replacement tires in effort to find the most value for their purchase,” said Bill Bainbridge, director of brand communication, Hankook Tire America Corp. “Our warranty demonstrates the confidence we have in our quality, high-performance products. This warranty coupled with our competitive pricing strongly positions Hankook to expand our brand reputation and win sales.”

Through Kontrol Technology, Hankook Tire’s research and development philosophy as well as proprietary innovations, the Ventus V12 evo K110 utilizes the latest technology to maximize steering response and improve high-speed stability while the tire’s water drainage system ensures safety on wet surfaces.

The K110 is a Z-rated street tire with the proven Ventus ultra-high performance tread compound. The directional tread of the tire gives a sophisticated look and improves traction while preventing against hydroplaning. Other benefits include:

  • Solid center tracking rib ? enhances braking performance and ensures optimal road contact pressure and controlled steering response at high speeds
  • 3D effect on block edge ? evenly distributes road surface contact for optimal handling and braking
  • HPSR (High Tg Polymer & Specific Resin) Compound ? ensures outstanding traction and braking on wet roads
  • High-density nylon reinforcement belt ? allows even distribution of ground contact pressure during cornering
  • Y-shape channels, linear grooves and MTR (Multiple Tread Radius) ? effectively sweeps water away from the tire

Ventus V12 evo K110 tires are widely available through Hankook Tire’s network of over 400 independent dealers located across the country. Visit www.hankooktireusa.com to find more product information and to locate a dealer.

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger, light truck and SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada.

For more information, please visit the Hankook website at www.hankooktireusa.com

Media Contacts:
Bill Bainbridge Cindy Kamerad Melissa Vander Laan
Director Brand Communication Account Director Senior Account Executive
Hankook Tire America Corp Weber Shandwick Weber Shandwick
Phone: 973-633-9000 x 531 Phone: 248-203-8112 Phone: 248-203-8154
wbainbridge@hankooktireusa.com ckamerad@webershandwick.com mvanderlaan@webershandwick.com

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