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Title 10/4/2007 - Hankook Tire Announces Unique Promotional Agreement with Eyeball Records
Date 10/09/2007 Count 12096

Hankook Tire Announces Unique Promotional Agreement with Eyeball Records

WAYNE, N.J. (Oct. 4, 2007) - Hankook Tire America Corp., manufacturer of ultra-high performance passenger, SUV, truck and bus tires, today announced a unique promotional partnership with New Jersey-based Eyeball Records. Hankook Tire will begin to supply groups from Eyeball Records with brand new rubber for their touring vehicles when the bands hit the road performing throughout the country.

The first band in this partnership is New Atlantic, which has steadily built a loyal following through massive days on the road- almost two years straight. New Atlantic is currently set to tour once again in support of their new 2007 release “The Streets, The Sounds, And The Love.” New Atlantic will also be performing at the famed CMJ Music Marathon and Film Festival in New York City from October 16-20.

Part of the partnership will include cross promotion between both companies, including Hankook branding exposure on the label and band’s website and myspace.com sites.

“It’s a great opportunity for both companies,” said James Wells, Director of Promotion for Eyeball Records. “Musicians are on the road for huge amounts of time, this is a great step knowing that our bands will be on safe, new Hankook tires that will help them get to their shows and back home safely.”

“We’re really excited about teaming up with Eyeball Records and New Atlantic,” said Keven McDonald Hankook Advertising and PR Coordinator. “Young musicians are generally stretching their budgets as far as possible, now these guys will have one less thing to worry about. We’re looking forward to helping the bands from Eyeball get where they need to go.”

About Eyeball Records
Eyeball Records was started in 1996 when Alex Saavedra released a 7” record featuring the then-unknown New York City based punk act The Casualties. The success of that release allowed Eyeball to turn out several new records per year. With a keen eye for a talent and knack for guerilla style marketing, Saavedra has doubled the size of the company sales and artist roster every year since. With the addition of partner Marc Debiak, a creative arts veteran, the company has significantly raised its profile in the past five years, including the discovery of Platinum-selling artist My Chemical Romance. In August of 2006, Eyeball Records and Warner Music Group inked a high-profile national promotion and distribution contract that ensures Eyeball products exposure at the nation’s leading music retailers. In addition, Eyeball Records has recently focused its efforts on the world marketplace, with product distribution in the UK, Japan, Australia, and Canada. Eyeball Records continues to find and develop some of the finest talent in the country. For more information, please visit Eyeball Records’ web site at: www.eyeballrecords.com.

About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada. For more information, please visit Hankook Tire’s web site at: www.hankooktireusa.com.

Media Contacts:
Bill Bainbridge Chris O’Connell James Wells
Director Brand Communication Sr. Account Executive Eyeball Records Director of Promotion
Phone : 973-633-9000 ext. 531 Phone : 818-992-4353 Phone : 201-447-4472
Fax : 973 633-0028 Fax : 818-992-0543 Fax : 201-221-8044

wbainbridge@hankooktireusa.com

coconnell@jmprpublicrelations.com

james@eyeballrecords.com

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