Having covered more than 200,000 miles and over 250 events since the program's inception, Hankook Tire's Ride and Drive program will once again bring its unique behind-the-wheel driving experience on the road for 2013.
Program participants not only learn about Hankook's tires by way of product presentation and discussion, they also get a first-hand experience by getting behind the wheel and evaluating the tires on a specially designed test track. Driving the tires first-hand as well as experiencing the technology in each tire helps participants better understand Hankook's quality product.
For the 2013 Ride and Drive season, participants will experience the newly launched Ultra-High Performance All-Season Ventus S1 noble 2 while driving a 2012 Ford Mustang GT, as well as the Optimo H426 Luxury Performance Touring All-Season tire on a 2012 Audi A3. This allows participants to enjoy two different driving experiences in one program on a course designed by Hankook tire experts.
The Hankook Tire Ride and Drive program is where education and hands-on experience meet!